With over 20 years of professional experience, Carrie Beth Champion brings a bold blend of creativity, entrepreneurial leadership, and sharp business acumen to her work. Her background spans creative direction, brand development, graphic design, illustration, and cultivating meaningful business relationships.

In 2009 she founded Sugar B Designs, a creative retail and licensing company she grew into a thriving enterprise over 15 years. From directing a team of artists and developing original product collections to overseeing branding, e-commerce, and production, Carrie Beth led both the creative and commercial sides of the company before successfully selling the business in 2024.

Her earlier career in banking, publishing, and advertising sharpened her strengths in strategic business development, relationship building, and visual communication.

Outside of work, Carrie Beth enjoys antiquing, art history, watercolor painting, singing, gardening, and designing beautifully curated interiors. Chances are you’ve spotted her at an estate sale or two. A well-timed Winston Churchill or Yogi Berra quote will always make her smile.