Independent creative portfolio

Creative direction
with an artist’s eye.

I’m Carrie Beth Champion. Part artist, part entrepreneur, and a firm believer that details make all the difference. My work spans branding, graphic design, illustration, and styling, with a particular fondness for making imaginative ideas memorable.

My creative career spans more than 20 years, including 15 building Sugar B Designs. I’ve developed distinctive collections, directed talented artists, and grown a creative business from the ground up. Following the sale of Sugar B in 2024, I’m bringing that same creative vision and entrepreneurial perspective to new opportunities, from creative leadership positions to freelance projects and collaborations.

Explore the work →