carrie beth creative
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Founder case study

Sugar B Designs

I built Sugar B Designs around my original watercolors and led the brand for 15 years, from the first stationery collection through its sale in 2024.

My role
Founder & creative lead
The work
Brand, collections, e-commerce, print & styling
Years
2009–2024
Pastel birth announcements and keepsake stationery arranged for the Sugar B baby collection

The project

Behind the work

The first collections

I founded Sugar B Designs in 2009 with a collection of hand-painted illustrations. I designed stationery, invitations, birth announcements and nursery prints, and directed contributing artists as the collections grew. I loved seeing a watercolor become something a family would keep.

From the print shop to Shopify

I oversaw print production, styled the shoots and presented the collections to wholesale buyers, including at my AmericasMart showroom. I built and maintained the Shopify storefront, where customers could customize colors, fonts and layouts and see a live proof. I sold the business in November 2024 to my longtime operations manager.

Project gallery

Select an image to enlarge.

Baby collection campaign. Styling by Carrie Beth. Photography by Leslee Mitchell.
Baby collection campaign. Styling by Carrie Beth. Photography by Leslee Mitchell.
Personalized birth announcement and coordinating stationery.
Personalized birth announcement and coordinating stationery.
Cow Jumped Over the Moon, a framed nursery print.
Cow Jumped Over the Moon, a framed nursery print.
Christmas collection campaign. Styling by Carrie Beth. Photography by Leslee Mitchell.
Christmas collection campaign. Styling by Carrie Beth. Photography by Leslee Mitchell.
Coordinated print pieces built around original illustration.
Coordinated print pieces built around original illustration.

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