carrie beth creative
All work

Brand launch styling

Dear Mahjong

I styled Dear Mahjong’s launch photography with patterned linens, china and pieces from my own antique collection.

My role
Photo shoot stylist
The work
Prop sourcing, flat lays & launch imagery
Credit
Leslee Mitchell Photography
Dear Mahjong tiles on patterned linens beside a pink transferware plate

The project

Behind the work

Setting the table

I began with the illustrations on the tiles. For each arrangement, I looked for china, linens and glassware that echoed a color or pattern in the artwork.

The table and its details

I worked with photographer Leslee Mitchell on full tabletop scenes and close-ups for the brand’s website and social channels. The wider photographs set the scene, while the close-ups made room for the details on each tile.

Project gallery

Select an image to enlarge.

Launch flat lay with vintage china and embroidered linens.
Launch flat lay with vintage china and embroidered linens.
Green tiles styled with botanical details.
Green tiles styled with botanical details.
A dark blue tile paired with layered textiles.
A dark blue tile paired with layered textiles.
A full tabletop arrangement with china, linens and tiles.
A full tabletop arrangement with china, linens and tiles.

Explore more

All work