Brand identity & illustration
Teddy & Beau
An illustrated identity for an heirloom children’s clothier, from the hand-drawn logo to the measurement charts.
- My role
- Brand designer & illustrator
- The work
- Logo, color palette, line illustration & print
- Credit
- Cover photography by Holland Williams
The project
Behind the work
An identity inspired by the clothes
I took my cue from Teddy & Beau’s heirloom clothing. Fine linework and a soft palette gave the logo the same delicacy I saw in the garments.
The identity in print
I developed brand guidelines and print materials, including illustrated measurement charts. The charts gave me a chance to bring the same linework to something practical.
Project gallery
A closer look
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