All work

Logo & graphic design

Saint Coco James

For Saint Coco James, I explored how the same name could feel quite different depending on how the letters were drawn and arranged.

My role
Graphic designer
The work
Logo design, wordmarks & graphic variations
Six black and white Saint Coco James wordmark explorations

The project

Behind the work

Lettering studies

The studies range from full wordmarks to compact monograms. I varied the scale and spacing, sometimes letting the letters overlap to see what a single detail could do to the whole mark.